Umphafa Berg Tours

Travel

Branding
Web design
Marketing

Drakensberg

2021

Umphafa Berg Tours is a Drakensberg-based adventure tourism company specialising in guided hikes, technical mountain routes, and cultural mountain experiences.

Summary

Sawbona was engaged to transform Umphafa from a word-of-mouth hiking operator into a digitally structured tourism brand capable of scaling bookings, managing clients, and increasing online visibility.

Challenge

• Bookings scattered across WhatsApp, Instagram, and direct calls
• No CRM structure
• Weak SEO presence
• No clear digital funnel
• Inconsistent brand positioning
• No scalable booking infrastructure

Solutions

• Built a centralised CRM ecosystem for booking and lead tracking
• Designed and developed a conversion-optimised website
• Structured automated booking confirmations and customer flows
• Implemented SEO strategy targeting “Drakensberg hikes” & niche hiking keywords
• Developed visual brand system for credibility and consistency
• Structured digital content strategy to support organic growth