Mayileni Wilderness
Tourism
Branding
Web design and development
Marketing
Belfast
2025
Mayileni Wilderness is a scenic wilderness retreat and adventure tourism destination in eMakhazeni, Mpumalanga, serving as a gateway to the Highlands Meander Route.
Summary
Sawbona developed Mayileni Wilderness from the ground up, building the brand, digital ecosystem, and operational systems required to convert raw land into a commercially viable eco-tourism destination.
This was not a marketing campaign.
This was full ecosystem development.
Challenge
• No brand identity
• No tourism positioning
• No website
• No booking system
• No CRM
• No structured CMS
• No SEO visibility
• No digital content assets
• No administrative systems
Solutions
• Developed full brand concept and eco-tourism positioning
• Designed and built the complete website (CMS-driven)
• Implemented CRM for enquiries and booking management
• Structured booking workflows and administrative processes
• Produced promotional video and photography content
• Launched and managed social media platforms
• Executed search engine optimisation strategy
• Managed bookings and digital administrative support
