By Nature

Food products

Branding

Zambia

2025

By Nature is a Zambian premium organic brand selling honey, turmeric, and red palm oil to markets in Zambia, South Africa, and the UK.

Summary

Sawbona developed a full brand identity and packaging system designed to elevate smallholder farming products into a high-end contemporary market.

Challenge

• Product quality exceeded visual branding
• No premium positioning
• Packaging lacked export-ready appeal
• No cohesive brand narrative
• Targeting international markets without visual alignment

Solutions

• Designed luxury-inspired brand identity
• Developed export-ready packaging system
• Positioned brand around ethical sourcing and women-led farming
• Structured storytelling narrative for website and retail use
• Created scalable visual system for future product expansion