Visit Drakensberg
Travel
Branding
Web design
Back office Automation
CRM and CMS development
Social Media
Marketing
Drakensberg
2024
Visit Drakensberg is a regional tourism brand aimed at positioning the Drakensberg as a globally recognised eco-tourism destination.
Summary
Sawbona built Visit Drakensberg as a content-driven digital ecosystem designed to dominate search traffic, structure regional tourism data, and create commercial pathways for local operators.
Challenge
• The Drakensberg lacked a unified digital tourism authority
• Fragmented accommodation and activity listings
• Poor SEO positioning
• No centralised data collection for tourism behaviour
• Limited monetisation framework
Solutions
• Designed a CMS-driven tourism platform
• Implemented structured SEO targeting regional and international search terms
• Built scalable listing architecture for accommodation and experiences
• Created data mapping framework for tourism insights
• Designed brand positioning aligned with eco-tourism and adventure
